Search engine optimization (SEO) has been around for years.

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It's lasted this long because it works.

Is SEO dead?

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Not really. Let me explain.

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With AI search becoming more popular, there's a new way to have your ideal customer find your business and purchase your product or service.

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Google isn't going away completely.

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Here's the new formula for generating leads through online search results:

Traditional SEO + GEO = leads.

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Yes, it's both now, which means more work for me.

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I don't see it that way though.

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It's a new game, which means there's less competition.

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The opportunity to get ahead is NOW.

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It's great because it works well with anything that you might be doing, marketing-wise. 

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Stuff like organic social media, Google ads, Meta ads, email outreach, direct mail, referrals…

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People now rely on ChatGPT & Gemini for the answers to their questions.

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You can set up your business to be the ANSWER or the SOURCE to your ideal customer’s questions.

How?

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A couple of ways:

• Frequently Asked Questions (FAQ + Q&A)
• Forums + Communities (Reddit, Nextdoor, Facebook)
• Hyper-Targeted Blog Posts

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If you pair old school SEO with new school GEO, you will be light years ahead of 90% of percent of modern businesses.

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This is a new trend, and I’m doing my best to capitalize.

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Phoenician is running this new GEO project for a couple of our loyal customers, and we’ve seen measurable results.

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(Yes, it’s even possible to track if a customer comes from an AI search).

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If you have a company already doing your marketing / SEO, I highly recommend you send them this blog post.

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I hope this was helpful.

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- Frank